Request an introduction

AI-native. End to end.

Own every stage of your business.

We bring your value streams in-house and rebuild them with AI: one system your whole company can query.

Request an introductionHow it works
  1. MapWe identify which units, services, value streams and processes belong in-house.
  2. UnifyWe remove the spreadsheets and scattered tools and combine every source in one system.
  3. BuildWe build it from scratch with AI: website, CRM, ERP and everything between.
  4. TransformThe whole organization runs on it, and AI can query every stage through MCP.

In-houseRented tool or vendor

Philosophy

Every stage you own, you get better at. Every stage you rent, your supplier does.

What we do

We run the whole transformation.

Most firms advise or build. We do both: we decide what comes in-house, build it with AI and run the change with your teams.

  1. Map

    We identify which units, services, value streams and processes your company should run in-house.

    • Value stream map
    • In-house plan

  2. Unify

    We retire the spreadsheets and scattered tools and bring every data source into one system.

    • One data model
    • Tool retirement plan

  3. Build

    We build what the company runs on from scratch with AI: website, CRM, ERP and the tools between them.

    • AI-native systems
    • Access through MCP

  4. Transform

    We run the change with your teams until the company works as one vertically integrated, AI-native organization.

    • Execution
    • Team enablement

How it works

Scattered tools become one system.

Take a company that runs on manual spreadsheets and a few rented tools. We combine every source in one system, and AI can query it across the organization through MCP servers.

The same company before and after vertical integrationYour systemAI layer · MCPOperationsCRMERPWebsiteOne data layerWhich orders are late?SpreadsheetsManualCRMRentedERPRentedWebsiteRentedCopied by handThe same company before and after vertical integrationYour systemAI layer · MCPOperationsCRMERPWebsiteOne data layerWhich orders are late?SpreadsheetsManualCRMRentedERPRentedWebsiteRentedCopied by hand
RentedManualYour system

  • Data

    BeforeCopied by hand between spreadsheets and tools.

    AfterOne source, updated once, owned by you.

  • Questions

    BeforeAnswered by whoever built the spreadsheet.

    AfterAnswered by AI across the whole company, through MCP.

  • Change

    BeforeWaits on each vendor's roadmap and licences.

    AfterShips when your team decides.

Essays

Notes on vertical integration.

All essays

Featured essay7 min read

What is vertical integration?

SpaceX builds most of its rockets in-house so that a lesson reaches the next version without a contract in between. We apply the same idea to how a company runs.

Who we work with

We love working with owners.

A full transformation works best when an owner is ready to take it on. These are the companies we do our best work with.

  • A business worth integrating

    Your company runs on spreadsheets and rented tools that do not share data.

  • An owner who decides

    Someone can decide to bring the work in-house, and will stay for the change.

  • Teams ready to move

    Your people will move their work into one system and run it from there.

  • Systems you keep

    You want systems your company owns, not one more subscription.

Not what we do

  • Campaigns, slide decks or one-off projects
  • One more tool on top of the stack
  • Plans that no one inside will own

Selected work

We describe our work without client names.

Each engagement names the sector and what moved in-house.

Multi-venue hospitality group

Brought in-house

Reporting across every venue

Before
Each restaurant ran on 10 to 12 systems, from bookings with a good API to plain Excel exports. Weekly reports were put together by hand.
After
Every source flows into one database behind one dashboard for all venues. The team asks it questions in plain language or from its own AI agents through MCP.

Our partMap, unify, build

Multi-venue hospitality group

Brought in-house

Quality checks in every venue

Before
Outside testers filled in paper forms by hand, at about 500 euros per report.
After
An app turns regular guests into trained testers. It matches them to venues, guides every step, times the service and turns their voice notes into written feedback with AI.

Our partMap, build

Magazine publisher, about 1,600 staff

Brought in-house

IT support line with an AI agent

Before
Every IT support call, down to password resets, needed a person on the line.
After
Staff now call an AI agent. It solves 60% of calls about a real problem on the phone, guides people to self-service and turns the rest into tickets.

Our partBuild, transform

About

AI-native from day one.

Our team grew up with AI. We have used ChatGPT since the day it was released and have built with it ever since.

One team across software engineering, consulting, sales and marketing, and operating businesses, with AI in all of it.

  • We operate businesses.

    We don't stop at strategy or slides. We run companies, and we run the change in yours.

  • We are founders.

    As founders ourselves, we look at your company from every side, 360°.

  • Four disciplines, one team.

    Software engineering, consulting, sales and marketing, and operating experience, so we can cover everything.

Contact

Tell us where your company stands.

We read every request. If there is a fit, we reply to set up a first conversation.

Opens your email app with the message ready. Nothing is stored on this site.